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AIS GIFT SET 2022

CONCEPT & PATTERN DESIGN

Sending New Year's greeting gifts to their partners as token of appreciation for their business relationships. Due to the hardship during the past couple of years from the pandemic, relationship has shifted from the physical world to the digital connectivity, yet, stay strong as always. With this concept, we use modular graphic elements to communicate the fun and various activities that can be done and shared among love ones.

 

Each of the activity was represented with icon and can be stacked together differently to accommodate the designated packaging.

Design Director : Kittikoon Pakdeekaew

Design Strategist : Ploy Lewchalermwongse