Brand Identity Design / Packaging Design
DATA POWER has been well known for their colorful power outlet models that were popular for the lifestyle buyers such as university students. For this product range, the new design uses plastic pouch instead of blister pack for a younger look and emphasizes on the concept of connectivity, as the power outlet is the hub that connects power to electrical devices. Therefore, using dynamic gradient color strips to represent the delivery of power and also connect the branded products together when placed on the shelf. Creating an impactful perspective at the point of purchase and offering new twist of creativity for the electrical power outlet product category.
Design Director : Kittikoon Pakdeekaew
Design Strategist : Ploy Lewchalermwongse
Graphic Designer : Sathapana Skullai