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Brand Identity Design

The youngest extension business unit from KING POWER Corporation with specialty in innovation and online start-up markets. As the new generation of staff and members whose vision is big and limitless, we created their identity as a derivation of its mother symbol, the star above the crown, and rotate it in 3-dimensional axis. Using the main corporate color of Blue and Yellow like its parent brand with additional greenish touch for a bright and lively personality.

Design Director : Kittikoon Pakdeekaew

Design Strategist : Ploy Lewchalermwongse

Graphic Designer : Sathapana Skullai

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