Brand Identity / Promotional Design
OCCURA's name came from the combination of “Occuli” and “Cura” which mean “curing of the eye”. The core passion of OCCURA is to ease the customers’ eyesight condition by recommending the optimal eyewear solution for each individual customer according to their unique lifestyle.
The identity is inspired by vesica piscis, the eye shape and the letter "O" as OCCURA requires both art and science to prescribe the aesthetically enhancing frames and correct optometric solution.
Design Director : Kittikoon Pakdeekaew
Design Strategist : Ploy Lewchalermwongse