
OCCURA BOOTH
Booth design
This booth was created for “40+ Life Fest” to represent Occura, a high-end optical boutique in Bangkok. The concept began with Occura’s refined and modern mood, translating the brand’s calm elegance into spatial form. The layout integrated specialized optical machines and operational zones to ensure a seamless flow for both visitors and staff.
Designed as a mini Occura experience, the booth reflected precision, care, and sophistication through material selection, lighting, and subtle detailing. It offered not just a showcase of products, but a spatial expression of the brand’s vision—where technology, design, and human connection came together in perfect balance.
Design Director : Kittikoon Pakdeekaew
Design Strategist : Ploy Lewchalermwongse
Production : Krukai House









