10TH SING FOR CHARITY

10th Sing for Charity x I Care Thailand Foundation

Sing for Charity is an annual singing event that has been held for ten consecutive years in collaboration with the I Care Thailand Foundation. The initiative aims to raise funds to support underprivileged children in Northern Thailand—providing educational assistance and building housing for teachers in remote hill tribe communities.

The design concept centers around children with flower and leaf heads, forming a circle that symbolizes unity, collaboration, and shared growth. This visual metaphor represents the collective effort of all participants in nurturing young lives—helping small seedlings grow into strong trees and beautiful flowers of the future.

Through the use of color, line, and character design, the visual identity was applied across both online and offline media, creating a lively and expressive communication system that embodies warmth, hope, and freedom.