Brand Identity Design / Signage system
Sova Hotel is a small boutique accommodation located in the middle of Sukhumvit 24. With its name originated from the word "Sleep" in Swedish language, the brand identity use the Thai local triangular pillow as the main symbol to represents its core service as "The Rest Stop at your local friend's". This family owned business offer a friendly service and eager to welcome their friends to stay comfortably and have an enjoyable time in Bangkok.
Design Director : Kittikoon Pakdeekaew
Design Strategist : Ploy Lewchalermwongse